There’s a good reason why most of the big companies, franchises, and conglomerates around the world have developed their own unique slogans; it’s because slogans are great at promoting your image, brand, and potential for building returning customers.
Even for small businesses, slogans have a huge impact on how customers perceive your business and brand. Your slogan is one of the first things your customers see in your store, and memorable slogans can leave with your customers along with their purchases. It’s the signifier that keeps your business fresh in their mind and helps you stand out against competitors. This is especially true if your competition are larger gas brands and their supplementary convenience store franchises.
Below, you’ll get all the info you need to come up with your own memorable convenience store slogan ideas.
What is a Convenience Store Slogan?
There are some differences between and nuances among the different types of slogans that you can use to promote your business.
A slogan, in short, is a tagline or collection of words that are brought together in a specific way to identify a business entity or product. Slogans can be used for specific products, short-term campaigns, or the entire business as a whole. In the case of your convenience store, it’s important to have a least one long-term slogan from which to build the identity of your brand on.
Given that definition, you want your slogan to encompass more than just a product or series of products in your convenience store. From medical and hygiene items to lottery tickets and snacks, most convenience have an array of products that they offer to customers. A strong convenience store slogan should encompass all of those products, not just a few of them.
A strong slogan should also reach out to its primary customer. In the case of a convenience store, this is a much wider scope than many other businesses. Convenience stores appeal to a wide group of people across every social and economic demographic. As such, slogans should be easily understandable and relevant to a wide audience.
To wrap up, an effective convenience store slogan should:
- Appeal to a large audience.
- Encompass the entire business, not just a few select products.
- Be made as a long-term strategy.
- Build an identity that accurately and positively represents your business.
Develop a Simple Convenience Store Slogan
One of the best ways to appeal to a large audience and reference a range of products is to keep your slogan simple. This is something all great slogans have in common. From Nike’s “Just Do It,” to M&M’s “Melts in Your Mouth, Not in your Hands,” companies have shown how simple slogans go a long way to being both effective and memorable. A simple slogan is one that everyone can understand and remember, and it has the added power of creating an immediate reaction for those reading it.
Here are some ways to develop a simple convenience store slogan:
- Keep your slogan short: Some of the most successful slogans have been as short as two words (“Got Milk?” come to mind?). While your slogan doesn’t have to be quite that short, it shouldn’t be more than a sentence or a few very short sentences.
- Avoid advanced vocabulary: A simple slogan is one that everyone could understand. Avoid verbose wording, sophisticated language, and difficult vocabulary. An effective conveninece store slogan should be readily understood by every customer.
- Simple slogans are easy to remember: A simple convenience store slogan should be easy to remember. Aside from being short and coherent, utilizing tools like rhyming, alliteration, and worldplay are excellent ways to make your slogan memorable.
Using Humor in Your Convenience Store Slogan
Effective and memorable slogans should, among other things, be funny or clever.
If your convenience store is part of a gas station, you could try a play on words that relate to the gas station. If your store shares the lot with a repair shop or car wash, those are more opportunities to find clever and humorous ways to make a slogan.
Remember, however, that a convenience store is used by all ages and backgrounds. It’s in the best interest of you and your business to avoid offensive or sensitive topics. Keeping jokes child-friendly and socially aware are prudent steps to avoiding bitter customers or awkward interactions.
Successful Convenience Store Slogans
It’s always a good idea to take note of how the best businesses have utilized their slogans. Here are some of the most popular and iconic slogans today:
- AMPM: “Too Much Good Stuff”
- 711: “Thank Heaven for 7-Eleven”
- Dunkin’ Donuts: “America Runs on Dunkin”
- Dollar Shave Club: “Shave Time. Shave Money”
- Verizon: “Can You Hear Me Now? Good”
- Bounty: “The Quicker Picker Upper”
- Maybelline: “Maybe she’s born with it, Maybe it’s Maybelline”
All of these slogans are short, simple, and utilize some kind of clever technique to create a fun and memorable slogan. Think about what makes your business unique or relevant to your community and go from there. Online slogan generators are also a good place to start getting some ideas down.
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