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CStorePro Blog

Your resource on modern convenience store management

Thirsty customers are always a winner, and for convenience stores looking to capitalize on thirst; beer is the order of the day. Stocking beer creates a destination hot spot where customers know they can fuel up their car, grab any necessities, and grab some much-needed beer without having to haul themselves to the grocery store.

Previously, we’ve discussed how a growing number of Americans are using food selection as a factor in choosing their gas station. Now, let’s hone in on the most important meal of the day: breakfast!  An important part of gas station management is reading the trends in the industry, and this is one that is gaining steam quickly!

The life cycle of a product denotes the various stages through which the product goes, during its span on the market. This applies to both consumer products as well as commercial ones. In its essence, a product life cycle is a business management method, which seeks to define all the phases of a product’s life.

It’s no secret that many convenience stores are behind on the times when it comes to loyalty programs. Per a study done by General Mills in 2014, “Eighty-nine percent of [c-store] shoppers currently participate in some type of loyalty/reward program across a variety of channels and categories.

Coffee is a staple product at gas stations and C-stores across the country. Because coffee has such a high markup, it can be a huge game changer for your business. However, finding new and innovative ways to increase your coffee sales that go beyond promotions and loyalty club cards can be challenging. Here are some tips to help you boost the coffee sales at your c-store.

A 2014 study by Ehrenberg-Bass Institute of Marketing Science confirms the average consumer spends a mere 13 seconds making a purchasing decision in-store. Consumers tend to stick to products they know without giving a second thought to whether it’s what they truly desire, or if they’re simply purchasing out of familiarity.

Starting this past February, Wawa become the latest national chain to offer mobile ordering options to their customers. The initial soft launch was localized to Philadelphia area locations while the service was tested. Earlier this month, the service became available to all Wawa locations.

Mobile ordering is nothing new, having been implemented by national chains such as Starbucks and Panera Bread. Indeed, dozens of large retails have some form of mobile ordering system, either for delivery or in-store pickup. The C-store industry, however, has been slow to adopt the technology.

It may sound surprising, but not all store owners have invested in a POS system. In fact, it’s estimated that many small business retailers have not invested in POS systems for their business, despite annual cost reductions of at least 10% after implementing them.

Believe it or not, but more American’s are increasingly selecting their preferred fuel provider based on the quality of the items INSIDE the store. This signals a change in mindset in the consumer, and should prompt swift action on the part of you, the provider.

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