In this world of social media, it can sometimes be easy to ignore the old tried and true methods using signage to inform and educate customers. And while a good sign can’t track usage or provide analytics: there’s a reason we still fall back on the classics.
As a convenience store owner, it is important to always be looking for new ways to market your business. National chains are stepping up their c-store game, and even larger companies like Amazon are getting into the mix. The smart play is to become more proactive in the marketing department and to reach customers in ways that resonate with them.
It’s no secret that many convenience stores are behind on the times when it comes to loyalty programs. Per a study done by General Mills in 2014, “Eighty-nine percent of [c-store] shoppers currently participate in some type of loyalty/reward program across a variety of channels and categories.
Maintaining an active presence in your community is a smart play, no matter what kind of business you run. By connecting with your customers in a way that demonstrates care for their environment and respect for their values, you can create a positive environment for your business to thrive in.